Thinking that
sharpens practice.

Essays on design, craft, and the discipline of putting the human first. Published when there's something worth saying.

Essays

Notes

Short observations from studio and practice.

"The packaging of a new product is the first conversation it has with you. Most products open that conversation with a lie."

March 2025

"A product that requires a manual has already failed at one of its most important jobs."

February 2025

"Affordance is the word designers use for what ordinary people call intuition. If it needs a label, the affordance failed."

February 2025

"The best chair you've ever sat in probably didn't make you think about the chair."

January 2025

"Every notification your product sends uninvited is a small act of disrespect. Multiply by daily active users."

January 2025

"Longevity is a design choice. Designing something to last is a political act."

December 2024

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The programme does both.

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